Versatility Software, Inc.




		Team * *Partners Consultants** * Board Eric Hoffert, Chairman Eric Hoffert has more than eighteen years of experience in developing collaborative enterprise software and digital media products at AT&T, Apple Computer, Inc., Bell Labs and new ventures. Most recently, he was the CTO of Emmperative, a joint venture with Procter and Gamble providing a collaborative extranet work platform. Previously, he was the Co-Founder, CTO, and Chairman of the Board for Magnifi. At Magnifi he developed award-winning and patented products and technologies to clients such as Boeing, AOL Time Warner, Coca-Cola, P&G, and Disney. For this work, he received the Computerworld Honors Award in 2001 placing a case history in the archives of the Smithsonian Institution. Prior to Magnifi, he managed Apple Computer's Multimedia Communications Group, where he co-founded the QuickTime software project and led development of the first real-time software video compression algorithm running on the QuickTime multimedia standard. The patented QuickTime technology he developed is now used on more than 100 million computers. He also developed patented multimedia networking technology that was licensed by Cisco Systems and incorporated into their Cisco Internet Operating System. While at Apple, Eric received the CEO Technical Award for the development of QuickTime software. Prior to joining Apple, Eric was a research scientist at AT&T’s Bell Laboratories. He has published multiple papers, lectured widely around the world and holds eleven patents. He holds patents in the areas of Internet media indexing, digital video compression, brand asset management, knowledge management, and video webcasting. Eric has authored and co-authored peer reviewed papers and served as Program Chair, Co-Chair and Reviewer for the ACM and the IEEE, co-authored a book chapter on Scientific Visualization, and has lectured in Japan, France, England, Australia, Finland, Germany, etc. He currently serves on the Editorial Board for the Journal of Digital Asset Management. Eric holds a Bachelor of Science degree in computer science from New York University, a Bachelor of Science degree in aerospace and mechanical engineering from Cooper Union, and a Master of Science degree in computer science from the Courant Institute of Mathematical Sciences at New York University. Eric has been widely quoted in the press and his work covered in the media including the Wall Street Journal, Forbes, The New York Times, Fortune, The Financial Times, CIO, Computerworld, Infoworld, PCWeek, etc. Alex Apollonsky, Principal Consultant Alex Apollonsky has over twelve years of extensive industry and consulting experience for SONY, Apple Computer, Inc., and new ventures in the areas of Enterprise, Multimedia and E-Commerce Collaborative solutions, Digital Media, Communications, Software and Application Integration, and Intranet and Extranet Architectures. As a Leader of Engineering and Director of Technology at Emmperative, Alex has been involved in all the stages of the software life cycle - including requirements analysis, system design, software architecture definition, development, and deployment. He has led both onshore and offshore development efforts. He delivered innovative Enterprise Marketing Management solutions for Fortune 500 customers in the Media, Advertising and Marketing industries. Previously, he led Server Development and served as a Founding Engineer at Magnifi, delivering Multimedia Content Management and Collaboration solutions to such clients as CBS Sportsline, ABC News, PBS, Citibank, Boeing, CNN, Time Warner, and Disney. Prior to joining Magnifi, Alex led Software Development and served as a Principal Consultant heading software development projects at ARA Technology, successfully delivering multiple projects for SONY, Apple Computer, Etak and other companies. Alex has filed a number of core patents in the areas of Knowledge Management, Content Distribution and Enterprise Configuration Architecture. He holds the Master of Science degree from St. Petersburg Electro-Technical University. Paul Soukup, Principal Consultant Paul Soukup has fifteen years of technology and business management experience at leading aerospace and software companies such as NASA, Rockwell International, Allied Signal and new ventures. He has a wide range of operational expertise leading projects, building enterprise solutions, and managing software throughout the full product life cycle. Most recently, Paul was the Director of Client Services at Emmperative, a Joint Venture between Procter & Gamble and Magnifi Inc. As Director, Paul provided a leadership role as a primary project manager in the implementations of enterprise solutions for business critical systems with 5000+ users for key customers, including Coca-Cola, P&G, Campbell’s and Philips. Before Emmperative, Paul worked for AlliedSignal (now merged with Honeywell) as the project manager for the simulation, integration and test of real-time embedded software for launch vehicle systems. Specifically, he managed the simulation and integration of the X-33 Vehicle Management System with other on board subsystems. Paul also performed systems analysis on the Kistler Launch Vehicle Management System. At NASA, Paul analyzed and incorporated concepts from NASA and FAA researchers for the development of new aircraft systems. He also led the development and integration team to create and modify flight simulation software. As a result of the work, he published the research and development results for presentation at multiple aerospace conferences. Before NASA, Paul worked at Rockwell International and CAE Electronics developing and implementing flight simulation software for clients around the world. Paul has a Master’s degree from MIT’s Sloan School of Management and a bachelor’s degree in engineering from McGill University. . Partners An extended and strong network of developers and partners complements the core team.